Marketing Strategies of Huawei 5G In European Market

Gong Yuheng (2020) Marketing Strategies of Huawei 5G In European Market. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

PDF Final-Dissertation-Gong YuhengZ2RIJH.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)

Absztrakt (kivonat)

From 2018-2020, 5G developed by Huawei is of a topic news around the world, especially the conflict between Huawei and USA government, which has been attracting people’s eyes. As internal business, communication and non-cash payment become popular, high-tech of telecommunication is necessary to support the world with fast changing. Huawei, as the first Chinese company with developed 5G technology, is welcomed by most western countries to build and perfect their telecommunication infrastructure. Though in the negotiation and marketing of 5G technology Huawei got many difficulties, finally Huawei was successful and become the top one 5G telecommunication provider in the world.     In the paper, by PETS and SWOT Theory and cross-cultural communication theory, it focuses on analyzing the process of marketing strategies taken by Huawei. The structure is divided into five parts, including background introduction, challenges in USA, development of 5G, marketing strategies in European countries and suggestions for international companies. Through the analysis, it reveal the ways of Huawei to market its products in the modern business competitive and political control, which is significant to know the effective business management and strategies.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing (angol nyelven)

Konzulens(ek)

NEM RÉSZLETEZETT

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	5G Development, 5G Technology, EU Market strategy, Huawei 5G, PEST analysis, SWOT analysis
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Már. 23. 09:35
Utolsó módosítás:	2021. Már. 23. 09:35

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