Research on the Impact of Huawei Advertising on Chinese Female Consumers

Deng Jingfang (2020) Research on the Impact of Huawei Advertising on Chinese Female Consumers. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

	PDF Final thesis (DENG JINGFANG).pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (1MB)
	PDF Questionnaire about the effectiveness of Huawei advertising.pdf Hozzáférés joga: Csak nyilvántartásba vett egyetemi IP címekről nyitható meg Download (313kB)

Absztrakt (kivonat)

With the development of China's economy and the advancement of science and technology, people are increasingly inseparable from mobile phones. With the rise of various mobile APPs and mobile payments, the competition in the mobile phone market is becoming increasingly fierce. In addition to foreign brands occupying the Chinese market, China's domestic mobile phone brands are also flourishing, and Huawei bears the brunt. According to statistics, Huawei ranks first in China's mobile phone market share, far exceeding Xiaomi, OPPO, ZTE, and OnePlus. At the same time, it also surpassed foreign competitors such as Samsung and Apple to become the leader. As a fast and effective means of communication, advertising is increasingly being used in mobile phone consumption, becoming an indispensable part of the fierce competition in the mobile phone market. Women are becoming the main force of the Chinese consumer population. How to win the trust and recognition of more female consumers in the market competition and seize their hearts is a topic that major mobile phone manufacturers are constantly pursuing. This article will take Huawei advertising as an example. Through analyzing the positioning and content of Huawei mobile phones, we will find out how Huawei advertising affects the psychology of female consumers. At the same time, analyze why Huawei's mobile phone female consumers are mostly, how to attract female consumers through advertising, and successfully implement female marketing strategies. Based on these analyses, combined with advertising psychology, according to the successful case of Huawei's mobile phone advertising promotion, put forward mobile phone advertising marketing opinions and suggestions.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Közgazdasági és Üzleti Tudományok Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing (angol nyelven)

Konzulens(ek)

NEM RÉSZLETEZETT

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	advertisement psychology, commercial, Female consumer, HUAWEI advertising, HUAWEI company
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Már. 23. 09:35
Utolsó módosítás:	2021. Már. 23. 09:35

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