New Travel Behaviours in Tourism Industry: Examination of Influencing Factors among Generation Y

Horányi Krisztina (2020) New Travel Behaviours in Tourism Industry: Examination of Influencing Factors among Generation Y. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

ABSTRACT The twenty-first century is characterised by the development of information technologies, shaping consumer behaviour worldwide. Younger generations spend a large amount of time online, influenced by a huge amount of information in short term.Consumer behaviour is altered towards a faster decision-making process, therefore, the focus in this study will be only on the pre-trip planning process, the most crucial part of the travel consumer journey.   The research aims to analyse and explore the major influencing factors of the most diverse generation, the Millennials. Due to the fact that members of Generation Y are heavily influenced by technology, while they show also conventional behaviours in many cases, the research will be carried out focusing on this segment. Exploring this transitional generation characteristics can help the further understanding of the complex travel decision-making process in digitalization. The data collection method was based on a set of questionnaires with random sampling. The specifically targeted distribution among travel groups resulted 130 representative samples. After analysing the results of the secondary and primary research, it has been shown that Generation Y is highly exposed to the influence of online environment, especially social media. Travel behaviours of this generation have shifted, compared to the older generations. The results found that key characteristics of Millennial travellers are the following: independent-, innovative-, digital savvy-, socially addicted-, experiential- and responsible tourist. Millennials’ influencing factors during the pre-trip phase of their journeys are similar to the digital natives, the Generation Z behaviours, while their preferred mode of travel better reflects Generation X habits. All in all, their travel behaviours rather shifting toward digital traveller characteristics. Keywords: Millennial tourist, behaviour, online, pre-trip planning, influence

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	behaviour, influence, Millennial tourist, online, pre-trip planning
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 14:11
Utolsó módosítás:	2021. Feb. 08. 14:12

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