Online marketing strategy for a Japanese restaurant in Budapest during the COVID-19 Pandemic

Hirano Mizuki (2021) Online marketing strategy for a Japanese restaurant in Budapest during the COVID-19 Pandemic. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Since the Coronavirus started thrilling the world physically, emotionally and economically, it has changed our lifestyle. Some businesses are temporarily closing down and many employees get fired. Nobody was ready for a global crisis of this scale and it is a challenging time for businesses of all sizes. Especially during the pandemic, online marketing is essential to attract potential customers and drive new leads and sales. Since people stay at home and spend most of their time on the Internet, digital marketing is such a big opportunity to reach those customers. The thesis detected actual customer data from a case company in Budapest called BIWAKO Ramen House. The aim of this dissertation is to figure out the suitable and actionable strategies to boost sales and survive the COVID-19 situation and recommend them to the company.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	business marketing, food industry, online commerce, online marketing, strategy
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 14:11
Utolsó módosítás:	2021. Feb. 08. 14:11

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