Tourism innovation throughout the implementation of VR technology into tourism related marketing

Bankó Dávid Steve (2020) Tourism innovation throughout the implementation of VR technology into tourism related marketing. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

This research was conducted to give an overall view of the advantages, disadvantages and overall usefulness of virtual reality technology as perceived by professionals with experience on the topic. Moreover, to describe the current state of the technology to prove that destination marketing tactics involving VR could help marketers to provide a preview of the experience they are promoting. Additionally, to shed light on the following objectives. In other words, it aims to inspect the current popularity of the utilization of virtual reality for tourism-related marketing purposes. Furthermore, it is to prove that the possible implementation of Virtual-Reality Head-Mounted Displays (HMDs) into popularizing tourism-related services could prove advantageous over more traditional methods such as handouts and sales pitches by street promoters. To gain knowledge on the topic data was collected through primary and secondary research. For the latter two semi-structured interviews were conducted to obtain qualitative data with professionals who work within a tourism-related business and employ Virtual Reality technology for marketing purposes

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás (angol nyelven)

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Destination Marketing, Emotional Marketing, Head Mounted Display, tourism marketing, Virtual Reality
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 14:08
Utolsó módosítás:	2021. Feb. 08. 14:08

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