The Influence of Memes in Political Marketing

Csontos Márton (2020) The Influence of Memes in Political Marketing. Faculty of Commerce, Catering and Tourism.

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Abstract

The thesis revolves around the involvement of modern internet memes in American Politics. The thesis goes over the creation of the meme and how it became what it is today, the major American elections and presidencies are analyzed and thoroughly investigates to show how memes had their own effect in the marketing worldA short analysis of similar studies and a questionnaire searching for public opinion was made Finally the results are analyzed and broken down into deeper ideas.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Pedagógia Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Supervisors

Konzulens neve
Konzulens típusa
Assignment, Scientific qualification, Institution
Email
Hübner Andrea
Belső
egyetemi tanársegéd, Pedagógia Tanszék, KVIK

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: image, Memetics, Political Marketing, qualitative research, Questionnaire
SWORD Depositor: Archive User
Depositing User: Archive User
Date Deposited: 2021. Feb. 08. 13:55
Last Modified: 2021. Feb. 08. 13:55

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