Tencent’s marketing strategy since its inception

Liu Ying (2020) Tencent’s marketing strategy since its inception. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

At the beginning of the 21st century, the mobile Internet has steadily entered life. Getup in the morning usually watches smartphone news. Accelerated speed of life, less and less time to speak heart to heart, the expression of feeling on the mobile Internet has been the demands of many people. Today the Internet has become an irreplaceable contact window. This is expressed not only in the architecture of the Internet but also in the number of Internet users and the extensive usage of the Internet in all walks of life. The key challenge facing Internet companies is how to grow in the Chinese market where the network system has not yet been established? And how do you stand out from the heavy competitors?This thesis is focused on the theoretical basis of Internet marketing, the purpose of which has been to explore Tencent's marketing policy since its inception and to evaluate it in order to understand the company's future plans. This study report examines Tencent's diversified online marketing model, Tencent's marketing campaigns over various times, and explores the experience of Tencent consumers. From the customer's point of view, consider the use of Tencent's products and the improvements in Tencent's products, and interpret and propose the findings of the study.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	consumers' preferences, internet, internetmarketing, producer cooperatives, strategy
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 13:51
Utolsó módosítás:	2021. Feb. 08. 13:51

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