Market opportunities to expand online commerce and communication in the vintage clothing sector

Szabad Zsuzsanna Luca (2020) Market opportunities to expand online commerce and communication in the vintage clothing sector. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

We will look at the thoughts and perceptions of people towards climate change in this report. More importantly, we will assess the desire for change and the resources to drive the consumer to do so, from fast to sustainable fashion. On the most critical scale, the goal is to see if, in certain regions, consumption can be reduced to minimize emissions. However, I am investigating the subject to determine if there is a need for more sustainable clothing to assess whether opening a business in a vintage store is a good idea. The study will use the survey to decide what perceptions and attitudes of people are towards sustainability, how much they know about this topic, how open they are to change, and why and what outlets in their advertising are almost open to using. Social media will be the primary type of media analyzed, and the survey takers' attitudes towards it and how to use it effectively. I hope that we can get an outcome that indicates that clients can change their habits. We should also remember, however, that eating more every day is the only way of living. In conclusion, we will see a brilliant concept for investing in a sustainable fashion line. We will also recognize why individuals chose not to improve so much and whether they can do so.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelem Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és marketing

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	fashion, influencers, marketing, re-marketing, Social media, sustainability
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 13:07
Utolsó módosítás:	2021. Feb. 08. 13:07

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