Employer branding at a multinational retail organization

Csobán Ádám (2020) Employer branding at a multinational retail organization. Faculty of Commerce, Catering and Tourism.

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Abstract

Employer branding at a multinational retail organizationIn the first parf of the dissertation I will introduce each elements of corporate identity, in order to create a comprehensive summary about the topic. As my research I will interpret employee satisfaction survey at a multinational retail organization. Reflecting on this survey in-depth interviews were constructed in order to get better understanding of employee needs and there perceptions.Reflecting on the results I will give my recommandation as the last part of the dissertation.

Institution

Budapest Business University

Kar

Faculty of Commerce, Catering and Tourism

Department

Kereskedelem Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és marketing

Supervisors

Konzulens neve
Konzulens típusa
Assignment, Scientific qualification, Institution
Email
Molnár Zsolt
Belső
Mestertanár, Kereskedelem Tanszék, KVIK

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Corporate Identity, Elements of CI, Employee satisfaction, employer branding, Human Resource, marketing
SWORD Depositor: Archive User
Depositing User: Archive User
Date Deposited: 2021. Feb. 08. 13:06
Last Modified: 2021. Feb. 08. 13:06

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