The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists

PUSPITA DYAH AYU (2021) The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

This research aims to analyze the relationship between city branding factors to tourists visit intention to visit Yogyakarta, with city branding as the independent variable, and visit intention as the dependent variable. The sample in this study were 100 Hungarian tourists aged 18 and over, who have never visited Yogyakarta. Random sampling was used to gather participant. The relationship between variables was using path analysis and SPSS software. The author developed a questionnaire to get the primary data and also conducted interview with the tourism stakeholders to get the different perspective. The results of this study indicate that city branding has an influence on visit intention of Hungarian Tourist amounted to 49.3% and the results of the interview show that the city brand "Jogja Istimewa" was chosen due to corresponds to the vision and mission of the Yogyakarta and describes the actual state of the city.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	building city brand, city branding, COVID-19 generated situation in tourism, Destination Management, Motivation, region of Yogyakarta, tourism, visit intention, Visit Intention and Motivation
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 13:01
Utolsó módosítás:	2021. Feb. 08. 13:01

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