Free walking tour in Europe-- How does it change the traditional travel agency, is there a future for it in urban tourism

Tian Leiyu (2020) Free walking tour in Europe-- How does it change the traditional travel agency, is there a future for it in urban tourism. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The emergence of the sharing economy has encouraged individuals to step into professional businesses with the help of the online platform. Tourism has become one of the most affected sectors under the pressure of market disruption, disintermediation, and unfair pricing strategy. The rising popularity of the alternative tourist service in Europe —Free walking tour triggered public concern and doubt on the business concept in practice. This paper aims to understand the product by using the instruments: sharing economy, disruptive innovation, service quality model, to supplement current consensus on the Free walking tour by accessing the controversies of the product. Using a cross-sectional method, the study holds four complete participant observations and two semi-structured interviews to generate a deep understanding of business behavior; three rounds of the secondary data analysis were conducted aiming to accumulate the customer perspectives. The findings of the study are conducive to the future development of the free product in the tourism sector and traditional travel agencies and urban tourism.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	disruptive innovation, Guided tour, Sharing Economy, tourism, travel agency
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Archive User
Rekord készítés dátuma:	2021. Feb. 08. 12:59
Utolsó módosítás:	2021. Feb. 08. 12:59

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