The influence of commercials on peoples' eating habits

Lengyel Anna Krisztina (2020) The influence of commercials on peoples' eating habits. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

Advertising is always present and all around us, though people may not be aware of it. In the 21st century people are surrounded by commercials all around the world 24 hours. They are paid messages by the consignors whose purpose is to inform people about their company’s product. The company intend to impact the customer to willingly pay for their services. In today's world, every possible media form is used to promote messages. Advertising is communicated via television, traditional media like newspapers, magazines and journals, through press, radio, internet, direct mails, posters etc. Even if you do not watch Television, read newspapers or even walk around the streets with your eyes down, you will find it difficult to avoid some sort of publicity. However, this marketing communication differs from the personal selling in a way that the message is non-personal, so it is not directed to a specific individual. They are not always obvious, and people tend to take it granted, but they are the most important influencers of our lives. Advertising is claimed to be an irrational system that appeals to our anti-social feelings and emotions. The influence of commercials on people’s eating habits is a rising issue, and I think it has not been taken under consideration seriously enough.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Vendéglátás Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-vendéglátás (angol nyelven)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	advertising, catering, commercials, eating, influence, regulations, shopping
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Brakszatoriszné Jankó Tímea
Rekord készítés dátuma:	2020. Júl. 03. 10:36
Utolsó módosítás:	2020. Szep. 22. 10:24

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