Modern Ways of Promotion of Tourist-Related Products Using Instagram as a Platform

Filatkova Anna (2020) Modern Ways of Promotion of Tourist-Related Products Using Instagram as a Platform. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

One of the main factors of successful tourism business is a well-established communication between seller and buyer. To date, one of the most effective, modern and less costly marketing tools is social networking. The most rapidly developing social network today is Instagram. Since the target audience of Instagram fully coincides with the consumer audience, this marketing tool can be considered to promote a tourist product. The effectiveness of Instagram marketing tool was considered by the example of promoting St. Petersburg as a tourist product. The city has a huge tourist potential, which is not fully used. This fact indicates the inefficient work of the Committee for Tourism Development of the city. As a solution to this problem, a research was carried out proving the effectiveness of Instagram social network as a tool to promote the tourist product. The main research methods were literature analysis, comparative analysis, experiment and survey. The survey method showed that respondents are really poorly informed about St. Petersburg as a tourist destination, and often use social networks. The experiment proved the effectiveness of advertising through the Instagram platform. We also obtained data for comparison, which showed the superiority of Instagram in comparison with other marketing tools. The survey method showed that respondents are really poorly informed about St. Petersburg as a tourist destination, and often use social networks. The experiment proved the effectiveness of advertising through the Instagram platform. We also obtained data for comparison, which showed the superiority of Instagram in comparison with other marketing tools. As a result of the research, it was concluded that the Instagram platform is indeed an effective method of promoting the St. Petersburg tourist product and can be actively used in the work of the Committee for Tourism Development of the city. As a result of the study, recommendations for improving the work of the Committee were developed. All the research goals were achieved.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus-menedzsment

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Instagram, advertising, marketing, promotion, tourist product
SWORD Depositor:	Archive User
Felhasználói azonosító szám (ID):	Brakszatoriszné Jankó Tímea
Rekord készítés dátuma:	2020. Júl. 02. 11:37
Utolsó módosítás:	2020. Szep. 01. 13:35

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