Tourist Satisfaction of Visit on Cultural Heritage Destination Case Study Budapest

Pratama Vincentius Bagas Adi (2019) Tourist Satisfaction of Visit on Cultural Heritage Destination Case Study Budapest. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The main aim of this research is to know the level of satisfaction of tourist that visited cultural heritage sites in Budapest. This research tries to identify the satisfaction of tourists towards interaction quality, physical environment quality, access quality, outcome quality, perceived value, and heritage image. This research is descriptive research that applied a quantitative approach. The primary data for this research is from 131 respondents' responses that collected through online surveys, in the period of 24 October 2019 to 17 November 2019. The respondent for this research is international tourists who visited Budapest in the last 12 months that selected through convenience sampling. The holiday satisfaction (HOLSAT) model is used as an analysis tool to measure tourist satisfaction level in the heritage sites. HOLSAT model analyse tourist satisfaction to an attribute through the mean comparison of tourist expectation and experience. In total, there 24 attributes that analysed in this research, which consist of 19 positive attributes and 5 negative attributes. From the holiday satisfaction analysis, 11 attributes show tourist satisfaction, those are staff knowledge, language competence, preservation, sign & information, easiness to reach, public transportation, safety & security, historical city landscape, cultural appreciation, value for money, and enjoyment. Additionally, three attributes show tourist dissatisfaction, those are technology, traffic, and crowdedness. Moreover, 10 attributes have a less significant difference between expectation and experience, those are service, staff interaction, exhibition display, facilities, cleanliness, site accessibility, unpleasant behaviour of other visitors, time & effort, learning experience, and cultural activities.

Angol cím

Tourist Satisfaction of Visit on Cultural Heritage Destination Case Study Budapest

Intézmény

Budapesti Gazdasági Főiskola

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Tourism Management

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Tourism Management MA

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Tourist Satisfaction, World Heritage Sites, Holiday satisfaction, Expectations, Experiences
Felhasználói azonosító szám (ID):	Pratama Vincentius Bagas Adi
Rekord készítés dátuma:	2019. Dec. 11. 12:43
Utolsó módosítás:	2019. Dec. 11. 12:43

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