Hungarian

Brand váltás és ami mögötte van a Tungsram Group-nál

Vas Réka Bianka (2019) Brand váltás és ami mögötte van a Tungsram Group-nál. Faculty of International Management and Business.

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Institution

Budapest Business University

Kar

Faculty of International Management and Business

Department

Nemzetközi Gazdaságtan Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Nemzetközi Gazdálkodás

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Márka, Fenntarthatóság, Brandváltás, Tungsram
Depositing User: Nóra Turányi
Date Deposited: 2019. Dec. 11. 08:29
Last Modified: 2020. Mar. 30. 15:36

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