A védjegyek szerepe a fogyasztói döntéshozatalban.

Bodon Bence (2019) A védjegyek szerepe a fogyasztói döntéshozatalban. Faculty of International Management and Business.

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Institution

Budapest Business University

Kar

Faculty of International Management and Business

Department

Marketing Intézeti Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Védjegy, Fogyasztói magatartás, Márka
Depositing User:	Turányi Nóra
Date Deposited:	2019. May. 06. 08:02
Last Modified:	2020. Apr. 14. 14:31

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