A fogyasztói márkakötődés : A márkaszeretet kialakulása

Murárik Melanie (2019) A fogyasztói márkakötődés : A márkaszeretet kialakulása. Faculty of International Management and Business.

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Institution

Budapest Business University

Kar

Faculty of International Management and Business

Department

Marketing Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Kereskedelem és Marketing

Item Type:	Thesis (UNSPECIFIED)
Uncontrolled Keywords:	Márkahűség, Fogyasztói lojalitás, Márkaszeretet
Depositing User:	Nóra Turányi
Date Deposited:	2019. May. 02. 13:08
Last Modified:	2020. May. 06. 12:15

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