The impact of advertising on the purchasing habits of families.

Sipos Farkas (2019) The impact of advertising on the purchasing habits of families. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The younger generations’ unexperienced, sensitive life and the lack of attention by their parents due to their long working schedule, make them influenceable in an uncontrolled way by the media. This process is incredibly dangerous as their self-consciousness, self-esteem and other mental development field can be effected in a harmful way and be distorted by them. Thanks to the technology of the XXI. century it is still hard to control the children’s interaction with the content even with the help of parental control. It is only enough to have a walk with them at the local park: endless amount of billboards, store displays are interacting with the children. Children are easily manipulatable, influenceable and most of the time companies are taking advantage of their vulnerability. Companies are trying to use the parents and grandparent purchasing power, through persuasion of the children. Important to highlight under what impacts will the next generation be grown up and how the role of advertising will cause problems for them. How can we protect them, how can parents take part in this process consciously?

Magyar cím

Reklámok hatása a családok vásárlási szokásaira

Angol cím

The impact of advertising on the purchasing habits of families.

Intézmény

Budapesti Gazdasági Egyetem

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelmi Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és Marketing (angol nyelven)

Konzulens(ek)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Impact of advertising, purchasing habits of families, influence
Felhasználói azonosító szám (ID):	Meleg Gizella
Rekord készítés dátuma:	2019. Ápr. 30. 15:04
Utolsó módosítás:	2019. Szep. 09. 13:40

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