Hungarian

Tartalommarketing - avagy a rejtett reklám

Grodtkovszky Aletta (2018) Tartalommarketing - avagy a rejtett reklám. Faculty of International Management and Business.

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Institution

Budapest Business University

Kar

Faculty of International Management and Business

Department

Marketing Tanszék

Tudományterület/tudományág

UNSPECIFIED

Szak

Keresekedelem és Marketing

Supervisors

Konzulens neve
Konzulens típusa
Assignment, Scientific qualification, Institution
Email
Dr. Jäckel Katalin
Belső
egyetemi docens, PhD
Dézsi Krisztina
Külső
UNSPECIFIED

Item Type: Thesis (UNSPECIFIED)
Uncontrolled Keywords: Tartalommarketing, Online reklám, Offline média, Reklámpszichológia, Kvalitatív kutatás, Kvantitatív kutatás
Depositing User: Szabó Zoltán
Date Deposited: 2018. Nov. 30. 09:57
Last Modified: 2020. Apr. 28. 05:28

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