Wedding tourism

Nagy Enikő Nóra (2014) Wedding tourism. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The purpose of this study is to analyze wedding tourism trends and motivations within the society of Hungarians and foreigners. The new-fangled trend which is an increasing tourism segment nowadays, shows how influence tourism directly. The results indicate how big tourism potential an event like wedding has. Service providers who work in the wedding industry slowly recognise that the business in the 21st century has speed up tremendously, customers’ taste is changing and they look for something special and unique for their onefold big day. This is why the wedding tourism - in both the inbound and outbound - are growing thanks to a variety of emotional and economic factors. It is going to prove how importance the financial impacts of weddings abroad which influenced by social and economic factors and the potential of further developments in the innovation. Consumer motivation is analyzed, emphasizing the unique service delivery required for this niche market depends on the customers’ taste. The study also provides the important reasons about the chosen destination considering different ways how the costumers could get information about the related trends, in a way inspire the natural demand for weddings and popularise marriage, at last but not least how significant and multicolored the service providers’ choice in Hungary. This dissertation was supported by academic literature, that gives general scientic framework, interviews and surveys that gives us actual practical experience of nowadays state. Potential future issue followed by this dissertation could be the basic changes in wedding habits towards to an international society.

Magyar cím

Esküvő turizmus

Angol cím

Wedding tourism

Intézmény

Budapesti Gazdasági Főiskola

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Turizmus Intézeti Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Turizmus - Vendéglátás (angol nyelven)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	wedding, marriage, honeymoon, destination wedding, tourism
Felhasználói azonosító szám (ID):	Herczeg Tamás
Rekord készítés dátuma:	2014. Dec. 15. 15:48
Utolsó módosítás:	2015. Júl. 14. 11:10

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