A Study on the Profit Model of China's Online Travel Website Ctrip

Xu Qifan (2017) A Study on the Profit Model of China's Online Travel Website Ctrip. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The internet is now receiving a rapid development of online service following the development of search engines and portals. Catastrophic to offline travel entities, the financial crisis of the year 2008 brought almost no impact to online travel business which driven by the internet, in turn, developed rapidly at that time. Currently, both the internet and the mobile terminals are important sources for users to acquire information related to tourism. Ctrip as a leading giant in China’s online travel market is among a fierce competition environment, facing new rivals, losing market share and competencies. Thus, how to build a long-term effective profit model has become a research focus, as it relates not only to the sustainable development of the company, but more importantly, relates to the building of an effective profit model fitting the entire online travel business. This paper first explains the research background and methodologies as well as purposes, then analyses clearly the outer environment Ctrip as a study case is in and core competences the company has, and goes to suggest on improving its profit model. Finally, the paper discusses how the reconstructing of Ctrip’s profit model is to enlighten the building of new profit models for its Chinese counterparts.

Intézmény

Budapesti Gazdasági Főiskola

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Faculty of Tourism and Hotel Management

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Tourism Management MA

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	OTA, Profit mode, Ctrip, China
Felhasználói azonosító szám (ID):	Petics Mariann
Rekord készítés dátuma:	2017. Máj. 16. 08:29
Utolsó módosítás:	2019. Ápr. 16. 13:45

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