Research of the Profitable Operation of an Equestrian Club in Hungary

Biró Luca (2014) Research of the Profitable Operation of an Equestrian Club in Hungary. Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar.

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Absztrakt (kivonat)

The purpose of this study is to investigate the current situation of riding clubs in Hungary and to examine the circumstances with special regard to conclusions on the feasibility of opening a new equestrian club in Domony. Another objective was to find out which circumstances, management strategies and factors can promote running an equine club profitably. Finally, the observations gathered were evaluated and thereof drawn conclusions considered in the development of a new equine club concept. Both quantitative and qualitative primary research methods were applied in the study. By quantitative means of online- questionnaire, the demand of an equine club in the chosen area was investigated. The qualitative research consists of interviews with 2 owners of equine clubs, which are operating with profit. As the result of the study and the researches, it was declared that with good management, with proper marketing strategies, and with high quality multifunctional services an equine club can operate with profit. According to my findings the Szemere Equine Club can be considered as a feasible project in good economic circumstances, however it is still a question whether, the huge investment needed to build the club will ever return. Apart from that fact, it could be a beneficial project for many people, but still it is a very risky investment because it costs a lot of money.

Angol cím

Research of the Profitable Operation of an Equestrian Club in Hungary

Intézmény

Budapesti Gazdasági Főiskola

Kar

Kereskedelmi, Vendéglátóipari és Idegenforgalmi Kar

Tanszék

Kereskedelmi Intézeti Tanszék

Tudományterület/tudományág

NEM RÉSZLETEZETT

Szak

Kereskedelem és Marketing (angol nyelven)

Mű típusa:	diplomadolgozat (NEM RÉSZLETEZETT)
Kulcsszavak:	Feasibility study, Equestrian club, Demand for equine services
Felhasználói azonosító szám (ID):	Haász Antal
Rekord készítés dátuma:	2014. Dec. 10. 12:21
Utolsó módosítás:	2020. Ápr. 03. 10:25

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